Search Engine Optimisation

Search Engine Optimisation

  • Search Research & Strategy
  • Mobile Usability
  • Page Experience
  • Lead Generation
  • Customer Journey
  • Website Engagement
  • Review Strategy

Optimising your website for how customers search for your service or product online is one of the most important components of your long-term SEO marketing strategy and lead generation.

Search terms reflect what your customer is looking for so adjusting your website's structure, mobile usability, on-page experience and copy to suit Google algorithms is essentially search engine optimisation. 

Google updates its algorithms regularly which is a reflection of general client behaviour. Because of this, looking at your customer's journey from how they get to your website to what they do on your website is a job that never truly ends.

As technology is ever-evolving, online habits continually change and competitors routinely enter the market, staying on top of search engine optimisation takes a lot of research and experimentation. That's where we can help.